The researches are devoted to the assessment of components of rural potential, prospects of de-velopment of this branch of rest in the Tunkinsky area of the Republic of Buryatia. The methodical approaches, standard in practice of an assessment of means of natural, social, ethnocultural objects of rural tourism, are used, possibilities of rendering the additional services attractive from informative and entertaining positions, such as attractions, mu-seums, ethnographic centers are revealed. The agriculture potential assessment is carried out; pro-spects of receiving ecologically safe production on the principles of bioagriculture, receiving and appli-cation of a biohumus from waste of plant growing and animal husbandry of personal farmsteads are proved. The opportunities and results of biological product application "Baikal EM" for sanitary and hygienic condition improvement of the territory, op-timization of development of flower and decorative cultures as objects of a phytodesign are studied and estimated. For the purpose of identification and systematization of problems of rural tourism, search of optimum directions of development, reduction of risks influence and increase in opportunities of rural territories SWOT analysis of rural tourism at the local level was carried out. Conclusions are drawn by results on the prospects of rural tourism in the Tunkinsky area as factor of a sustainable develop-ment of rural territories, increase of appeal of rural habitat, economic and ecological stabilization of the nature and society.