%0 Journal Article %T BRANDING AS SYNTHETIC TOOL OF TRADE COMPANIES MARKETING STRATEGY %A Voronina, L.A. %A Novikova, Y.I. %K trade companies, brand, branding, marketing communications, synthetic, trademark, company style %J Bulletin of KSAU %D 2012 %N %P 4 %I Krasnoyarsk State Agrarian University