TY JOUR TI MARKETING SUBSTANTIATION OF THE ENRICHED CEREALS PRODUCTION WITH THE INNOVATIVE TECHNOLOGY USE KW cereal KW functional foodstuffs KW enriched foodstuffs KW marketing research KW marketing plan KW business plan KW payback JO Bulletin of KSAU AU Bindukova, A.V. AU Gusev, A.I. AU Smirnova, E.V. PY 2014 IS PB Krasnoyarsk State Agrarian University