INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS  AND ASSESSMENT TOOLS

Elizaveta Shvetsova; Yuriy V. Erygin; Zinaida Shaporova; Tatyana Zelenskaya

doi:10.36718/2500-1825-2025-4-159-170

VAK Russia 5.2 VAK Russia 5.2.3 VAK Russia 5.2.5

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INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS

Published in Socio-economic and humanitarian magazine · Issue 4 · Pages 159–170 · Rubric: Regional and sectoral economics

DOI: https://doi.org/10.36718/2500-1825-2025-4-159-170 · EDN: FZZMOA

Received: 25.07.2025 Accepted: 10.11.2025 Published: 23.01.2026

Authors

Elizaveta Shvetsova

Yuriy V. Erygin

Zinaida Shaporova

Tatyana Zelenskaya

Elizaveta Shvetsova

Siberian State Aerospace University named after acad. M.F. Reshetnev Krasnoyarsk

Yuriy V. Erygin

Siberian State University of Science and Technology named after acad. M.F. Reshetnev prepodovatel' · kafedra · Russian Federation · Krasnoyarsk

Zinaida Shaporova

Krasnoyarsk State Agrarian University Krasnoyarsk

Tatyana Zelenskaya

M.F. Reshetnev Siberian State University of Science and Technology Russian Federation · Krasnoyarsk

ABSTRACT

This paper explores the development of conceptual approaches to assessing the investment attractiveness of shares, taking into account the specific objectives of investors. The key objectives included systematizing existing definitions of the investment attractiveness of enterprises and shares, identifying key assessment parameters, and analyzing the relationship between attractiveness criteria and investor type. The study focused on investment attractiveness assessment methods used in Russian and international practice. The methodology is based on a comparative analysis of 25 authors' interpretations of enterprise investment attractiveness and 12 authors' interpretations of stock attractiveness, followed by a grouping of approaches and the identification of patterns. The results showed that an enterprise's investment attractiveness is interpreted through four approaches: a development factor, an investment activity criterion, a set of financial and economic parameters, and a performance indicator. Liquidity, profitability, risk, and the issuer's growth prospects are recognized as key valuation parameters for shares. The significance of these parameters has been found to vary significantly depending on the investor type. Thus, for short-term investors, liquidity and volatility are critical; for long-term investors, valuation balance, financial stability, and growth are critical; and for strategic owners, synergy potential and market share are critical. Table 3 demonstrates significant differences in the perception of growth potential by different investor categories. For market participants focused on short-term transactions, this parameter is practically ignored when making investment decisions, whereas for strategic investors, it becomes a determining factor, forming the basis of their investment policy. The findings confirm the need to develop specialized valuation methods tailored to the goals of specific investor types: operational, fundamental, and integration. The study is based on financial analysis of companies in the Krasnoyarsk Region.

KEYWORDS

investment attractiveness, risks, profitability, liquidity, growth potential

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Natal'ya Tod

Deputy Chief Editor

Sergey Gaidin

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GOST

Shvetsova E. E., Erygin Y. V., Shaporova Z. E., Zelenskaya T. V. INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS // Socio-economic and humanitarian magazine. 2025. no. 4. pp. 159-170. DOI: https://doi.org/10.36718/2500-1825-2025-4-159-170. EDN: FZZMOA. (Date of access 24.09.2026).

MLA

Elizaveta Shvetsova, Erygin Y. V., Shaporova Z. E., Zelenskaya T. V.. "INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS." Socio-economic and humanitarian magazine.4 (2025): 159-170. DOI: https://doi.org/10.36718/2500-1825-2025-4-159-170. EDN: FZZMOA.

APA

Shvetsova E. E., Erygin Y. V., Shaporova Z. E., Zelenskaya T. V. (2025). INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS. Socio-economic and humanitarian magazine(4), 159-170. https://doi.org/10.36718/2500-1825-2025-4-159-170 EDN: FZZMOA.

Chicago

Elizaveta Shvetsova, Erygin Y. V., Shaporova Z. E., Zelenskaya T. V.. "INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS." Socio-economic and humanitarian magazine, no. 4 (2025): 159-170. https://doi.org/10.36718/2500-1825-2025-4-159-170. EDN: FZZMOA.

WIKI

{{cite journal | author = Shvetsova E. E., Erygin Y. V., Shaporova Z. E., Zelenskaya T. V. | title = INVESTMENT ATTRACTIVENESS OF SHARES: PROBLEMS AND ASSESSMENT TOOLS | journal = Socio-economic and humanitarian magazine | year = 2025 | issue = 4 | pages = 159-170 | doi = 10.36718/2500-1825-2025-4-159-170 }} EDN: FZZMOA

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